I signed up for Facebook when I was a freshman in college, shortly after the platform had been opened to non-Ivy League schools. In the old days, as you’ll recall, Facebook was just for college students. It was mildly fun back then. I remember being excited to join a group for UNC freshmen and then, as I made friends in real life, add them as friends on Facebook. I signed up for events and posted photos of my friends and I lounging in the quad. But the sheen quickly wore off. Soon, high schoolers could join, which was something that annoyed a lot of us, as if we were the pure and rightful users, and then, finally, anyone with a pulse could sign up. By the time I graduated, just four years later, Facebook had already started morphing into the creepy, greedy, sadness monster that it is today.
Facebook’s monstrosity has always been there, lurking in its DNA. But the past few years have shown us the platform’s sinister nature in new and palpably horrifying ways.
If you’ve been paying attention, nothing below will surprise you. You already know Facebook is bad. But in case you needed a few more reasons to delete your account…
1. Facebook is using you; you’re not using Facebook.
Pro tip: If something is free, you are the product.
This is not something I stopped to consider when I first signed up for Facebook. What a great, friendly service, to connect me and all of my new friends at college! Um, no. Mark Zuckerberg didn’t make Facebook out of the goodness of his heart, simply because he wanted to see everyone reach across the aisle and poke one another. (Remember “poking”? God. We should have known back then that Facebook was super-sketchy.)
Mark Zuckerberg started Facebook as a horny college student, creating an app to rate girls on their hotness levels. Facebook might have been for bros then, but now, Facebook is for advertisers. They are his customers. We are what they are using. Facebook tracks everything you do online, buys additional information about you from data brokers, and then sells that information to advertisers so they can get you to buy things. This is what Facebook is for—and yet we all pretend that it’s happy and useful and connecting us with friends near and far. It’s not. As we shall see in the following points.
- “You Are the Product,” John Lanchester, London Review of Books
- “Facebook Doesn’t Tell Users Everything It Really Knows About Them,” Julia Angwin, Surya Mattu, and Terry Parris, Jr., ProPublica
2. Facebook is creepy.
So, not only is Facebook using you, but Facebook is also very secretive about how it’s using you.
Just to scratch the surface: Facebook knows how much you make, where you live, how many credit cards you have, how much your house cost, where you shop and what you buy, who’s in your address book, and what your face looks like. Facebook also knows where you go online even after you sign out of Facebook. (They’re tracking you with cookies; this is how the ads seem so frighteningly specific. It’s because they’re watching you, everywhere, online.) And we gave them permission, for all of this.
A summary of the scope of Facebook’s operations (emphasis added):
… even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. … What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does — ‘connect’, ‘build communities’ — and the commercial reality. Note that the company’s knowledge about its users isn’t used merely to target ads but to shape the flow of news to them. Since there is so much content posted on the site, the algorithms used to filter and direct that content are the thing that determines what you see: people think their news feed is largely to do with their friends and interests, and it sort of is, with the crucial proviso that it is their friends and interests as mediated by the commercial interests of Facebook. Your eyes are directed towards the place where they are most valuable for Facebook.
(Source: “You Are the Product,” John Lanchester, London Review of Books)
Facebook’s intrusion into our lives is only going to grow. It’s in a grasping and depserate state, even with its outrageous market share. 1.2 billion people use Facebook every day, but Zuckerberg won’t stop until he has everyone. This is the central business proposition: Get the entire world onto Facebook so we can watch every human and sell them everything. It all sounds so grandiose and hyperbolic, but it’s what the benighted CEO is after.
What’s needed, [Zuckerberg] argues, is some global superstructure to advance humanity. This is not an especially controversial idea; Zuckerberg is arguing for a kind of digital-era version of the global institution-building that the Western world engaged in after World War II. But because he is a chief executive and not an elected president, there is something frightening about his project. He is positioning Facebook — and, considering that he commands absolute voting control of the company, he is positioning himself — as a critical enabler of the next generation of human society.
(Source: “Can Facebook Fix Its Own Worst Bug?” Farhad Manjoo, New York Times Magazine)
This is the goal. Facebook wants your whole life.
- “What Should You Think About When Using Facebook?” Vicki Boykis
- “How Facebook Figures Out Everyone You’ve Ever Met,” Kashmir Hill, Gizmodo
- “Mark Zuckerberg Will Be Our Downfall,” Leah Finnegan, The Outline
3. Facebook is bad for democracy.
You know how America is more polarized than ever before?
How “echo chamber” politics seems to be the only way we do things now, with everyone just liking and re-posting things they already agree with, and no one is capable of listening to an opposing point of view without throwing a tantrum online? Remember how liberals were so gobsmacked that Trump supporters existed in such large numbers, because (and I heard dozens of people say this) they “didn’t know anyone who would vote for Trump”? Remember the 2016 election, the one that Russia hacked?
Facebook has a hand in all of this. Even if we can’t directly blame Facebook for the 2016 presidential election, Donald, the Dear Leader, and his conspiracy theory goons, played directly into the platform’s weaknesses.
We can blame Facebook for a lot of the ills that plague our piss-poor public discourse.
With its huge reach, Facebook has begun to act as the great disseminator of the larger cloud of misinformation and half-truths swirling about the rest of media. It sucks up lies from cable news and Twitter, then precisely targets each lie to the partisan bubble most receptive to it.
(Source: “Can Facebook Fix Its Own Worst Bug?“)
On Russian meddling specifically, it took Facebook more than 10 months after the election to reveal that Russian trolls had bought ads through Facebook, and then it further dragged its feet on deciding to make those ads available to Congress.
(Source: “On Russian Meddling, Facebook Follows a Familiar Playbook,” Farhad Manjoo, New York Times)
Just this month, Facebook has finally owned a bit of its culpability in propagating misinformation, with the announcement that it will be demoting posts from news outlets in favor of those from your friends.
On this whole, this seems like a positive move, but it’s also too little too late. The damage has been done; the rift in decent public discourse has been made, and I’m not optimistic it can ever be repaired. (Unless everyone gets off Facebook. Which is what I’m trying to make happen. Clearly.)
- “Facebook, I’m Begging You, Please Make Yourself Better,” Sam Biddle, The Intercept
- “Facebook Admits What We All Know: That Social Media Can Be Bad for Democracy,” James Vincent, The Verge
- “Facebook Killing News Is the Best Thing That Ever Happened to News,” Joshua Topolsky, The Outline
4. Facebook pollutes and manipulates your brain.
The internet can be rich in splendor and mired in filth all at once.
Facebook is squarely on the filth side of this equation. It’s the least edifying way to use the internet.
Here’s a simplistic metaphor: We, the Facebook users, are the lab rats. Facebook, the erstwhile scientist, is force-feeding us junk food to examine how we behave.
This metaphor can only go so far (because then the scientist sells his rat findings to Mad Men??), but it gets at the gist of this point. Facebook fills our brains up with junk (ads, memes, hysterical news stories, “studies,” etc.) and then uses algorithms to control what we see, in an ultimate effort to manipulate our behavior.
… if we want to be melodramatic about it, we could say Facebook is constantly tinkering with how its users view the world — always tinkering with the quality of news and opinion that it allows to break through the din, adjusting the quality of political and cultural discourse in order to hold the attention of users for a few more beats.
(Source: “Facebook’s War on Free Will,” Franklin Foer, The Guardian)
Foer goes on to cite just one instance of Facebook’s experimentation on us:
We know, for example, that Facebook sought to discover whether emotions are contagious. To conduct this trial, Facebook attempted to manipulate the mental state of its users. For one group, Facebook excised the positive words from the posts in the news feed; for another group, it removed the negative words. Each group, it concluded, wrote posts that echoed the mood of the posts it had reworded. This study was roundly condemned as invasive, but it is not so unusual. As one member of Facebook’s data science team confessed: “Anyone on that team could run a test. They’re always trying to alter people’s behaviour.”
For me, this attempt to control users is not surprising. Facebook has SO much data about people at its fingertips; of course it’s going to use this information to steer and control us. It’s the junk and nonsense part that also irks me, which brings me to my next point.
- “Facebook’s War on Free Will,” Franklin Foer, The Guardian
5. Facebook is valueless (to you, not to Zuckerberg).
Facebook does not deliver on any of its promises to users.
You’re not more connected to people. You have an illusion of knowing more about others’ lives, but do you, really? Do you really know what’s going on? Everything you see is a curated presentation. We all do it. I refuse to believe there’s even a “genuine” way to exist on social media. Even when you post photos of your toddler crying while vomiting or one of yourself with no makeup, you’re not being “authentic.” You’re also making a statement. Everything on social media is performance art.
Years ago, Zuckerberg bombastically stated, “Having two identities for yourself is an example of a lack of integrity,” and then declared that Facebook would cure this ill. Everyone would share everything on Facebook, and no one could hide anymore! The dual arrogance and hypocrisy in his statement is mind-blowing. Facebook is the very method by which we all create two identities for ourselves: the public profile me can exist entirely separately from the private, real-life me.
You’re not “staying informed.” If anything, as we’ve seen, you’re staying misinformed. You’re not reading “the news:” You’re reading headlines of stories you already agree with, and usually hyperbolic reports at that. You’re also not really reading the news deeply because of Facebook: 60% of people who share links on social media don’t even click on the links themselves. This is depressing, and also nuts.
You’re not hearing about all the hot parties and social gatherings. This is the main excuse I hear from millennials like myself, when I start ranting and raving about Facebook: “Yeah, I would get off, but then I won’t know about all the things that are happening!” Guess what? I’ve been off Facebook for five years, and I still get invited to parties. I still find out about events. Real talk: If Facebook is your primary vehicle for learning about events, maybe you need to start going to different events.
Facebook, for all its lofty and pseudo-humanistic promises, is the lowest common denominator of human interaction.
If all people want to do is go and look at other people so that they can compare themselves to them and copy what they want — if that is the final, deepest truth about humanity and its motivations — then Facebook doesn’t really have to take too much trouble over humanity’s welfare, since all the bad things that happen to us are things we are doing to ourselves.
(Source: “You Are the Product”)
Let’s be honest. What ultimate good has Facebook brought to our lives?
What are we using Facebook for, really? If you are like me, you were probably using Facebook for just two reasons: to (1) stalk weird homeschoolers that you grew up with, and (2) get hot and bothered by your relatives’ misspelled political opinions. That was it. Neither use made me feel particularly happy or encouraged in my development as a human being, which leads me to my sixth and final point.
6. Facebook makes you unhappy.
Facebook is a garbage platform that makes us all feel like garbage in turn.
This truth is borne out by all kinds of research.
In one experiment, people who were randomly assigned to give up Facebook for a week ended that time happier, less lonely and less depressed than those who continued to use Facebook. In another study, young adults required to give up Facebook for their jobs were happier than those who kept their accounts. In addition, several longitudinal studies show that screen time leads to unhappiness but unhappiness doesn’t lead to more screen time.
(Source: “Most People Are Unhappy for the Exact Same Reason,” Jean Twenge, Quartz)
The professor goes on to summarize these findings (and they apply to all people, not just teens):
Every activity that didn’t involve a screen was linked to more happiness, and every activity that involved a screen was linked to less happiness. The differences were considerable: Teens who spent more than five hours a day online were twice as likely to be unhappy as those who spent less than an hour a day.
But you don’t need “studies” to convince you of this fact. You know this, in your heart of hearts, just as I do: Facebook makes us all sadder.
We all know that too much screen time is bad for our brains and hearts and overall lives, but we’re not reducing usage that much. If you’re like me, and your entire job is dependent on a computer, cutting back on screen time isn’t an option during the work week. But the screen does not rule us. Not entirely. Not yet.
Significantly, we don’t have to let something as toxic as Facebook dominate our life online.
For me, personally, 2018 is going to be a year of cutting back, of declaring screen-free weekends and nights, as much as possible. I’m already happier for it. I’ve been happier about my online life for the past five years, primarily because I took one crucial action: I deleted my Facebook account.
Those who know me will cry foul, because they know I still use Facebook-owned products like Instagram and WhatsApp. I know that I’m being spied on there, too. But it’s a lower level of insidiousness, and the difference, for me, lies in the platform limitations. Instagram can’t distribute links or news stories or people’s hot takes. For me, Instagram is 80% babies, 10% people’s food, and 10% travel photos. I’m OK with that. It’s a nice visual distraction for about 5-10 minutes every day. I can watch friends’ kids grow up from afar and not read a single political opinion. WhatsApp is a wonderful way for my family to stay in touch, especially with a sister who lives abroad. I don’t have to interact with anyone but a small circle of family and friends there. Facebook controls the internet, this we know, but at least I can let it control me in slightly smaller ways.
I know people talk about this (getting off Facebook) in the hopes of garnering some sick sense of self-congratulation. I know that’s what this sounds like. But I just want to tell you about something that made my life better. I am a happier and more mentally balanced person because I don’t use Facebook anymore.
Most important link in this entire diatribe:
Facebook, unsurprisingly, makes it very difficult for you to delete your account. You can “deactivate” it, which just hides it from your friends’ feeds, but all the data is still there. If you really want off, you need to delete your account. Follow the instructions in the link above. After your deletion request, they’ll grudgingly delete your account within a 14-day period. (Even then, I’m not convinced they actually do it. But it’s worth the shot.)
Go with God, my friends, and go without a Facebook account.